Zillow’s Website Incorporates Imagery To Help Users Navigate The Site With Ease
Finding the home that’s right for you can be a hard and daunting task. However, it doesn’t have to be. Bringing house shopping and rental searches to the comfort of your own home, Zillow aims to create a breezy real estate experience for all those who visit their site.
Plop on your couch and get ready to start your search. Whether you’re looking to buy, sell, rent, or even just get an estimate on value, you’re ready to go from the moment you hit Zillow’s homepage. Beautiful imagery in muted tones greets you as you enter the website.
Taking hold of your attention, Zillow invites you to their site with a single phrase… “find your way home.” It’s catchy, bold, and impossible to miss while simultaneously creating the mood for your experience.
A stunning photograph welcomes users when they land on the home page, taking up the background of the simple, intuitive search bar. And when you finish your search, you’re brought to another page that’s full of an intuitive and interactive map with bright circles that highlight the properties available to you.
And each listing comes with a high-res image of the property inside and out, making this image-heavy design stand out. And connecting users with the properties in a visual way helps them make a more structured decision.
Playful icons sit on the map helping users navigate through their search, narrowing down the results to the point that users can find the exact properties that fit into their preferences.
For a real estate site, imagery is a powerful tool. Users want to see the properties that they'll call home, and they want icons that can help them narrow down results with ease. And this website incorporates both seamlessly.
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Zillow Aligns Itself As A Modern Brand With A Minimalist Design
The Zillow brand is an online real estate service that connects prospective home buyers and renters with properties of their choosing. It’s a popular site used by thousands of users daily, helping them throughout their home buying and selling process.
And it’s a modern brand that puts its sophistication and fresh pursuit first.
Blues, whites, blacks, and grays come together in a complementary color scheme. The choices blend perfectly with one another and serve a greater purpose as they create a calming atmosphere for your time on Zillow. From the very start, they take the stress out of what can easily be a frustrating part of life.
And they aid in creating a modern and serene interface that makes it easy for users to peruse the site and find the property of their dreams.
Whether you want to rent or buy, Zillow takes you to the same platform to search through their products. The page is a busy one, full of activity, but it’s useful activity. Split down the middle, you’re given the chance to view available homes through their listing as well as their location on the map.
Ping the purple accents -- they’re everywhere! Scattered across the map you’ll find purple pins to start your adventure. The dull tones of the map make it so these pins stand out, making it easy for you to start searching homes. The coordinating right panel is lined with descriptive corporate imagery of each house available. The neat organization within the panel only aids your searching, lining your options up in clean columns. The search is made simple so all you have to do is start! And come back day after day! Zillow keeps you updated, shifting around the pins as often as possible.
This modern use of color against a simple-to-navigate user interface fosters a breezy and exciting atmosphere. And it’s one that aligns the brand as one that’s a leader in its industry, connecting users with the services and the functionalities that will aid them in their search.
But this simplicity isn’t just seen on the search page or home page. It’s also seen in the blog, which emphasizes a minimalist template.
With the porchlight always on, Zillow’s blog is a guiding force as you search for the right home for you. A minimalist approach is a foundation for helping you get the most out of your experience on the blog. The choice white background means the blue font stands out, filling out various blog titles, buttons, and category links. The blue and black font combination make for easy reading, alternating to guide you through titles and teasers effectively.
Organization plays a huge part in presentation as Zillow lines a majority of the page with blog posts. An alignment of photographs first followed by blocks of text builds a uniform appearance as you scroll on down the page. It becomes easy for you to pick and choose the articles that will assist you in your search.
This minimal, clean and straightforward interface makes finding your next home simpler than you’d have thought, allowing you to spend more time adding properties to your wishlist and less time figuring out a complex platform.
A Corporate Edge Gives Zillow An Authenticity And Authority In The Real Estate Industry
The Zillow website is an intuitive and easy-to-navigate home rental and buying site, but it comes with a corporate feel that promotes its authenticity and prestige.
Save for the necessary menu bar and map icons and imagery, this design is a clean and simple interface that provides users with all the necessary information they need right where they need it.
This website is packed with information — not just about properties, but with advice and insights into how to buy homes, sell homes and rent homes that get you the most bang for your buck. It’s an informative website that aims to educate in a crisp, clean and efficient way.
There is little in the way of fluff here — in the content, it’s tone and the overall structured layout of this site.
It gets the job done, and it does it well, making this a corporate website and entity that you know you can trust.
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The History Of Zillow
Zillow is a real estate brand that connects users with properties for them to call home. This site was founded in 2005, and it’s headquartered in Seattle, Washington. It’s been around for over 10 years, and it’s a brand that consumers continue to rely upon to find their new home — whether that’s an apartment for rent or a property for sale.
According to the brand:
Zillow is the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help.Zillow serves the full lifecycle of owning and living in a home: buying, selling, renting, financing, remodeling and more. It starts with Zillow's living database of more than 110 million U.S. homes - including homes for sale, homes for rent and homes not currently on the market, as well as Zestimate home values, Rent Zestimates and other home-related information. Zillow operates the most popular suite of mobile real estate apps, with more than two dozen apps across all major platforms.
Zillow is a part of a larger family of travel and real estate sites including Trulia, StreetEasy, Naked Apartments and more. But Zillow is by far the most wide-reaching, with homes across the country and with a reputation that exudes authority and a legacy of strength.
Zillow is one of the leading marketplaces online for buying and renting homes — it’s been in the business for over 10 years and it has only gotten more robust and comprehensive, offering more search options and functionalities for users to find the perfect home for their needs.
It’s trusted by millions, and that’s thanks to its dedication to its users — which you can see in its design.
Zillow’s Sophisticated Interface Makes It Easy To Find Your New Home.
Zillow utilizes a clean, corporate platform to enhance its user experience. Sharp imagery, coordinating colors, and strong organization assist users in finding the home that's right for them.
This is a clean and seamless design that makes it clear right from the start how users can interact and engage with the site to perform their home searches. The search bar is apparent right from the start and stands out against the bold photographic header.
The comprehensive menu bar options also make it easy for users to learn more about the properties, neighborhoods and home buying in general. This website wants to connect people with properties, but it also wants to give users the tools and resources they need to make an informed and smart buying decision.
The corporate nature of this design exudes that trustworthiness, and its image-heavy nature makes it easy to use — almost fun.
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