Young Willow’s Packaging Excels In Its Soft Simplicity
These Young Willow package designs are a beautiful display of artistic excellence. They walk a fine line between simple and minimal, and creative and show-stopping.
At first glance, these soft and sophisticated designs shine due to the fluid and graceful brand name, and minimal copy otherwise. There’s also the beauty in the subdued and elegant pastel covers that coat these boxes in a matte layering that oozes a softness and a luxury that is unparalleled in the baby boutique industry.
Pastels are intimately engaging. They exude a softness and a refined elegance that creates an atmosphere of class and coolness. Pastels are nostalgic and simple. They harken to better, younger days. They add a lightness, a brightness and an airiness that excites and tantalizes.
It’s the perfect color choice for a baby boutique store — these pastels are often the first colors introduced to babies and are used in many a baby color scheme. So this was a distinct choice on the part of the designers.
But just because pastels take the main stage, doesn’t mean these designs don’t dazzle.
Open the boxes and get ready to be surprised. Exciting and crafty patterns line the insides of these boxes in a myriad of ways. Zebra patterns, cheetah prints, florals and watercolors are just a handful of the patterns integrated into these designs — but there’s a softness and a creativity that you can’t resist.
And in some way, there’s a cohesiveness here that you almost can’t believe. The watercolors add a softness, a simplicity and a colorful ambiance that’s simply stunning.
The overall shape and structure here are also profound. Instead of being packaged in a simple bag, this brand used boxes in a way that puts the products inside on clear display. This adds a regalness, a prestige and a clear dominance in the industry that blows gift-givers away.
These designs capture the classical elegance of the brand and its products. They’re powerful and fluid — offering up a sneak peek into the thoughtfulness of the brand and promoting its product with class and sophistication.
Find more top branding and package design examples in our Best Package Designs section.
Plus, need to market your own product? Go to DesignRush's Agency Listing section to find a great package design company to take the lead.