W Hotels are internationally recognized for superior service and luxurious comfort. They’re also known for being very hip, so it makes sense that when they designed a mobile experience, they did it in a way that resulted in an app that feels fresh, modern, and of course, incorporates the “cool factor” the hotel chain has in spades.
The main function of the app is to allow users to discover and play music. Before you say that sounds like a silly idea when competitive apps like Spotify exist, it’s actually a very on-brand way to get users to engage with the hotel chain. With a global presence and distinctly trend-setting guests, the W does have some built-in authority when it comes to discovering cool music from around the world.
The app has an impressive range of music and playlists according to different categories, events, and moods. The functionality of the music player itself will be familiar to users of any similar platforms. The design is dark, moody, and cool -- just like the W.
For those looking for more than just music, the W Hotels app also includes featured content, like new property profiles and links to book with SPG. Users who love W amenities can even shop for things like pillows, sheets, bedding, and bath and body products -- all the same as the ones used in the hotels.
The design of the app aligns perfectly to the W brand. A black background and blocky white typography gives the app a contemporary and edgy vibe, while a bright pink accent color is used throughout to highlight calls-to-action, links, and important information. Links to social profiles encourage users to engage further, while the music itself offers a reason to keep coming back to the app long after you’ve checked out.
W Hotels is a modern app design in the hospitality, luxury and travel industries.