These Volcano At Home Package Designs Use Bold Color And Minimal Copy To Make A Statement
The Volcano At Home coffee pods shine in this innovative, smooth and seductive package design. Instead of sitting in boxes all haphazard, disorganized and lacking in creativity, these coffee pods get their own compartments. This sleek design is innovative and futuristic, embedding its ethos and moral compass into its design to promote green initiatives and sustainability.
This isn’t just a brand that makes good coffee, it’s a brand that cares about the earth, too.
These boxes come in a structured, sleek and simple shape. These thin boxes hold six pods all with their own holders. But let’s start outside and work our way in.
These boxes are wrapped in a sleek, smooth, matte coating. They come in a range of excitingly vivid colors — red, orange and black. These colors strike an emotional chord and set the mood. They’re regal and sophisticated as well and playful and fun.
There’s a modernity in the tangibility here, the smooth surface makes you want to rub your fingers along it.
On these designs, there is also a handy and crafty illustration that puts the brand on full display. The illustrations change, but they’re all about the pods. Bullhorns blast the pods into the air, hands hold it up and fingers flick it. These illustrations are soft, simple and small — but they certainly pack a punch. There is minimal copy on the front, just a message about the brand’s sustainability which is a subtle way to promote its ethos to the world.
On the sides of these designs is where the bold typography starts to make itself known. On one edge the brand name is written out in bold, eye-catching sans-serif font in capitalized letters. On the other, an adjective is used to describe the coffee within in a similar style. Words like bold, reserve and balanced describe the coffee and elicit emotion.
Opening up this package is unique too, and it certainly puts sustainability first.
The pods sit in a card tray made from a single sheet of 100% recycled fibre board, folded double, to occupy as little space, and use as little material, as possible. Hand-drawn icons reflect the distinct characteristics of each coffee, while the electric red and orange of the Bold Morning Shot and Balanced All Day boxes set them apart from the richer, sweeter Reserve. The whole package offers a compact but tactile experience, delivering convenience with a conscience. Whether posted to home-subscribers or lined-up on retail shelves, the boxes aim to be as refreshing as Volcano’s ethos.
These designs are light, effective and fun. ANd the inside of these designs is just as creative and innovative as the outside.
Inside, typography takes center stage. Using bright and bold text, written out in a different sized font, the brand promotes its mission and goals. It touts sustainability, prestige and heritage. It further describes the coffee, its tasting notes and where it came from.
This innovative design is all about informing, enlightening and changing perceptions. It turns coffee pod packaging on its head and creates an experience that is intuitive, serene and vivacious. There’s no denying that this packaging makes you want to dive in and explore the coffee and its tastes. But you also leave with a better understanding of how we as humans impact the earth and what our products have the potential to harm.
This packaging, like the brand, has an altruistic core. Of course, it’s pushing a product but is doing so in a way that is in-depth and layered.
This design does so much in such a small package. Illustration, typography and color entice and excite. And a strong brand ethos brings the design full circle, adding depth and compassion to the brand and its identity.