The Transport For London Print Designs Utilize Bold Typography & Moody Color Gradients
The first thing to stand out to you in this design is the use of color. It’s bright and bold and colorful. And the way the gradients glide across the posters is simply mesmerizing. Whether going left to right or up and down, the movement invoked by these colors entices you to get a closer look and really pay attention.
These colors catch your eye immediately. They are in your face in their brightness and potency. And the movement evoked by the gradients make you step closer.
And once you do, you really get a good look at the design and its purpose.
These posters were created to warn passengers and commuters about the dangers of improper riding. They urge people to mind the gap, beware the closing door and be aware of your surroundings.
And it’s the big, bold and brash white typography that gets these messages across.
Whether completely colored in, in a bright white coloring, or simply outlined, this typography makes a statement. And its orientation is fun and flirty too — sometimes big, sometimes small and sometimes even sideways.
This typography elevates these designs and adds an even more friendly and approachable edge to them. Of course, these prints should be taken seriously, but that doesn’t mean they can’t connect with commuters on a personal level.
And by combining color and typography, these print designs do just that.