Clear Navigation Icons Make It Easy To Peruse The App Catalog
The North Face is a well-respected brand in the outdoor gear and clothing space. Their products are known for performance and high-quality design -- both of which also happen to be reflected in the brand’s mobile app as well.
The app’s main navigation is done via a set of icons that run along the top of the screen.
Shopping navigation is done through a set of expanding menus collapsed in the left rail. The navigation loads quickly, rapidly directing the user closer and closer to their desired product.
These icons are clean and crisp, offering concise and straightforward instructions for the user to follow, leading them to the appropriate landing page.
These app tools make it easy to get from place to place, but these tools and features are extremely intuitive as well.
A live chat feature is there for customers who have questions or concerns about a specific product. And it sits right on the screen so users constantly have easy access to it.
Beyond shopping features, the North Face app also integrates featured events and a robust rewards program known as VIPeak Rewards. The app uses geolocation to link users to their local store, and offer weather updates in their area.
These areas of the app are clearly displayed so they require no searching. And they make it even easier to interact with the app and find what you're looking for.
Another exciting feature that aids in navigation is the toolbar scanner. This lets users take a picture of a barcode and scan it, leading them immediately to that product page so they don't have to waste time searching and scrolling.
This app is packed with helpful tools to guide users along their journey efficiently and effectively.