This Recognizable Emblem Paved The Way For Future Logos With Its Use Of A Bright Red Heart
The I Love NY logo is iconic, simply put.
Try to find someone who doesn’t agree and you’ll have a hard time. The I Love NY logo has stood the test of time. It’s been around for decades, and every few years only gets reinvigorated. It’s a design that can be used to represent a variety of thoughts, feelings, events and movements. It inspires action and creativity. It makes a statement.
It’s a bold, bright and emotion-infused symbol that strikes a chord in hearts across the world. It’s a logo that consists of capital letters, and a bright red heart symbol. And it’s orientation is equally compelling and captivating, adding to the design and making it truly stand out as an unforgettable emblem.
The I and the NY letters are capitalized, and are set in a bubbly, slab serif typeface. The font name is American Typewriter, which is an apt font to use for one of the country’s founding states. And the font does give off a prestige and a heritage.
It’s bold and authentic and regal. There’s a class to it that can’t be ignored but also a playfulness that comes from its smooth, rounded edges.
And the red heart was an innovative design choice that elevated this design from cool to spectacular. This was a concept that had never really been done before, replacing the word love with the symbol of a heart. Looking back, it seems so simple and self-explanatory. But that’s how most things appear in retrospect.
At the time, this was a modern and stunning design choice that put the design on a pedestal above all the rest. The bright, bold and thought-provoking heart took this design and turned it on its head, transforming the idea of a logo design and the way in which the tourism industry could interact and engage with its target audience.
This logo captured a modern essence when it first was created, playing off of the popular pop style of the time. It had a personality and a depth to it that was unmistakable. The bright modernity from the heart and the strong, heritage-rich history of the typography mix wonderfully together.
It’s creative and engaging and exciting and innovative. It’s no wonder it’s been imitated across the globe.
There’s a simplicity here that can’t be beat. It’s only a mixture of three letters and a heart. On the surface, there is nothing depthful or exciting about it. But it works beautifully together and creates a design that dazzles.
And the stacked nature of this logo makes it easily transferrable across mediums. Instead of sitting in a single line, the stacked orientation creates a three-dimensional symbol that stuns. This layout makes it easy for the logo to be placed on a variety of different platforms — from hats and t-shirts to brochures and billboards.
It’s condensed, concise and creative — and it effortlessly embodies the New York spirit in a way that encourages others to come and explore the state for themselves.
That being said, the logo, in its innovative and modern qualities, has become a symbol for New York City more so than for the state as a whole.
And after the September 11 attacks, this symbol become something even more. It became something that tied people together and gave them a symbol of hope. After the attacks, the country needed a symbol and a message to rally behind. And considering the attacks occurred in New York City, it only made sense that people turned to this symbol to give them hope for the future, and hope that things would get better.
This is a colorful and modern symbol of strength, creativity and unity. It’s a timeless emblem with a rich history, and a powerful message for the future.