How The Bose Logo Is Used In Product Design
Much like the Bose logo itself, the Bose products are strong, sleek and angular. They are made up of clean line, sharp corners and geometric shapes. And the Bose logo sits elegantly on these shapes in a way that elevates both designs.
In most instances, the Bose logo is the only design that sits on these products which are otherwise minimal and clean. The Bose logo sits in a variety of colors and sizes — white, black gold and beyond. It sits as the focal point of the design, drawing the eyes before the music starts playing and captivates your other senses.
Oftentimes, the logo is used to tie the rest of the design together. With color, the logo and the accompanying icons match and add a cohesiveness to the product and its look.
Not many brands choose to include their logo design on their products. They might choose to include it on their packaging, but their products are reserved for other designs and elements. Bose is unique in this way, using its logo at every step of the way to solidify its prominence and prestige as a leader in the auditory industry.
This goes to show the power of branding, and the success of Bose as a brand in general. It knows how to keep branding consistent and cohesive to ensure that consumers are always getting the same experience, and are always looking at the brand in a positive light.
Bose goes a step beyond with its logo design, incorporating it in its packaging, its product creation, its app design, its website and beyond.
If you want more package design inspiration, head to DesignRush's Best Package Design section!