Skype App Design Proudly Promotes The Skype Brand
When you boot up the Skype app, you are greeted by the blue and white Skype logo. It uses conservative, business-like shades of blue and white. This color combination will be ubiquitous in the user experience of working with the Skype communication tool.
The logo, however, is not altogether plain. It uses a bold, stylized design that departs from simple flat design. The letter is surrounded by a hue of white to create a superhero-like icon reminiscent of the likes of Superman. The critical difference is the choice of colors. However, the app's showcase of its brand hints at its powerful communication capabilities which have led to it becoming a hit with users.
How Skype Has Evolved
Skype started in 2003, the product of Niklas Zennström and Janus Friis. Its Swedish and Danish founders saw the app spread through Europe, then all around the world. Its embrace of the internet for communication came at a time when there were few such tools. Using Skype was much more cost-effective for long-distance calls. In addition, the ability of the internet to span distances helped customers do business and talk with friends.
The app has been through a few different owners since then. At one point, it was acquired by e-commerce giant eBay. Then the app was owned by VF firm Andreessen-Horowitz. Finally, Microsoft acquired Skype in 2011 in a deal worth several billion dollars.
The Skype app is available on all the major operating systems. These include:
- Windows 7, 8 and 10
A web version of Skype also exists, which allows a more limited set of features than the native apps.