The Impact Of Color Psychology In Print Design
Color psychology is the study of colors, hues and shades and their impact on human behaviors. It’s the study of how colors in design like logos, websites and more can cause an emotional or physical reaction.
These reactions are subconscious and subtle, but they do have the potential to cause a major impact on consumers and their behaviors.
In this design, the color pink is used in an exciting way. Normally, pink is used to calm. It’s used to put people at ease and spark feelings of love. But in this design, it’s used to excite and electrify. There’s a positivity to pink that can’t be ignored, and it’s a color that’s able to grab attention with ease, and without causing anxiety. Here, pink is used to promote optimism, positivity and creativity.
Another color used is black, which is known to evoke feeling or power, authority and mystery. It’s sleek and sophisticated, with a luxurious edge that stands out. It’s a dignified color that lets users know that the design and the brand mean business.
These are the two main colors in the design, with the addition of a rainbow effect that oozes happiness, possibility and a pathway — like a bridge to success.
Color is important in all marketing initiatives. So which hue is dominating 2018? Head to our Trends & Insights section to learn about Pantone's 2018 Color of the Year!
Sauvage’s Business Cards Are Simple Yet Effective
There’s a definite creativity to these business cards. There’s a brightness and a vibrancy that can’t be ignored. But there’s also a minimalism to it that’s enigmatic and thought-provoking.
There are a lot of different elements at play here — from holographic aspects to texture and even content. But they all work together fluidly to create a business card that not only embodies the spirit of the brand but encourages you to reach out and contact them.
This is an audiovisual production company, after all. It needs designs that stand out and show what kind of content you can expect from them. And these business cards embody that beautifully.
And they’re innovative too, thanks to the holographic playfulness and the inclusion of social media channels. This brand is everywhere, and they encourage potential clients to reach out in any way that they feel most comfortable.
These cards are a perfect representation of the production company and make an impact that is instantly felt.
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