Piper-Heidsieck is a winery and spirits brand with a global reach and a comprehensive network of products. They are as much a staple of wine culture as they are of wine itself. They grow, brew, and cultivate the wine experience in every part of their services and brand.
Piper-Heidsieck’s home page effectively showcases their wide array of wine features, with an oscillating background image that continually passes on to emphasize a new point about the company. This “wine” panel, for example, not only showcases the value of the brand, but it also serves as a gateway to a page that further explores this facet of their business. The highly curated UX focuses on developing a comprehensive image of the brand and showcasing Piper-Heidsieck’s services.
The next page is yet another take on the site’s home page. After a few seconds, the image oscillates from the previous one. This particular image serves as an advertisement for a link to the company’s wine news publication, “Dash of Seduction.” Again, users can click the image to learn more, or they can simply allow the photo to influence their perception of the Piper-Heidsieck. Either way, the page makes an impact, and the scope of the company is communicated to the users. The designer has created a home page that engages users in the relative size and fullness of Piper-Heidsieck’s services, which is an excellent way to introduce a brand.
Piper-Heidsieck’s menu page provides a highly graphic interface for user navigation. The layout of the menu is designed around a three-panel interface, with each panel representing one of the home page’s three oscillations. The designer continually divides the site into these three groupings, highlighting the importance of each, and creating a very full sense of Piper-Heidsieck’s multifaceted service. You are introduced to the company with this three-fold approach: The body of the site is organized into three categories, and the menu allows users to navigate by these three groupings. The designer has created a categorical interface that effectively organizes content, while evoking a sense of magnitude and multiplicity.
Piper-Heidsieck is an awesome website design in the E-commerce & Retail and Food & Beverage industries.