The Nooflow Logo Places An Emphasis On Branding Through Vibrant Colors
Nooflow is a dietary supplement brand that focuses on giving consumers access to powerful, brain-boosting products.
Nooflow® is a 100% natural nootropic blend that provides support for your short- and long-term memory, your ability to learn and process new information, your concentration and focus levels, as well as your mental and physical energy. Furthermore, this premium nootropic supplement is very effective against certain depressive conditions and improves overall well-being by efficiently lowering stress and anxiety levels.
It promotes a stellar digital presence, with a logo to match.
The Nooflow logo is made up of two colors in its traditional form — you can see this on the website, on its social media pages, and on its packaging.
These two colors are gray and pink — the pink is vibrant and bright while the grey is more laid back, sleek and sophisticated. But the two colors pair well together, creating an equally exciting and soothing logo design that entices users, while also holding an authenticity thanks to the coloring and their effects.
According to color psychology, colors have personalities, and they leave a lasting impression, causing an emotional reaction in those that view it. You can see that clearly in this logo design, with colors that certainly have an impact.
The color pink is one that often means love and romance. But it also gives off an elegance and a class that is peaceful and serene. Here, though, that meaning is subverted. Instead of soothing, this color excites. It’s a vibrant hue, not it’s normal, softer shade. And in this instance, it stands out. It has a purpose and makes its presence known. And that’s the point.
Similarly, the color gray evokes emotion too.
The color gray is neutral. It strikes a middle ground. It’s timeless, practical and clean. And it elevates this design by bringing it back down to reality. This is a brand that specializes in vitamins, so it does need to give off an authoritative and professional vibe. And the use of gray does that by adding a sleek sophistication.
The pink is in your face, but the gray brings you back down to reality and solidifies consumer trust in the brand.
It’s also interesting the way these two colors are used — they are almost perfectly balanced in the logo — the first half of the logo reeling you in with the brightness and the second half lulling you along with its simplicity.
Learn more about color psychology and consumer behavior in DesignRush's Trends & Insights section!