FURTHER is the new concept behind the worldwide rebrand of the National Geographic Network. They commissioned Garlic.TV to create a bunch of clips that go to the core of this new vision.
In a close collaboration with the National Geographic, the team went under a research effort to find strong visual ideas that could represent the beauty, minimalism, and strength of such a concept. It ended up in the development and production of these idents together with the production company Garlic, that took them to adventure in locations around the world such as Iceland or Lanzarote.
In this collaborative effort. We end up seeing the foothold and strength of the human endeavor, the metaphorical struggle to overcome the obstacles and achieve the final goal. The message comes across by the difficulty of the "first steps" and the impulse of achievement.
National Geographic Further is an amazing commercial video.