American travel writer Paul Theroux once said “Hawaii is not a state of mind, but a state of grace.” Considered one of the natural wonders of the world, Hawaii is more than just a vacation destination. It’s a representation of the earth’s mystical beauty with its tall, statuesque volcanoes that has given scientists an in-depth look into the earth’s core.
More Than Just Park’s video Hawaii: Volcanoes captures the magical force that continues to stump scientists and fascinate island natives. Each frame contains intricate detail, giving viewers a sense of movement. The color schemes are bright and bold, so much so, that the audience could almost feel the heat radiating off of the molten rocks.
The producers of this video blended each frame with the track Still Wild by upcoming artist La Mar. Each lyric coincided with the transition between frames. For example, the final climatic hook of the song, “I’m surrounded by light, I have everything but nothing at all…” works with a volcanic eruption in the video. That moment pulls the video together, giving its audience a climactic moment.
Depending on the pace of the track, the frames combine slow and fast time lapses. This approach catches the message that the video is trying to convey. It doesn’t rely on narration, it lets the music speak for itself. This approach allows the audience to focus on the magnificent images on the screen.
Overall, the volcanoes video represents Theroux’s sentiments about the island. It captures that “state of grace” with its aerial perspectives, vivid imagery, and its incorporation of the Rule of thirds. The video’s aesthetics speaks to the naturalistic beauty that bleeds Hawaiian culture.
More Than Just Parks is a gorgeous commercial video.