This special edition bottle of milk will certainly stand out on the shelves of the dairy aisle beside the typical milk jugs and cartons. Molocow has created a stunning bottle for their product that will grab the eye of customers. It will even start conversations about the design of milk containers in the grocery aisle—something we never thought we would say.
Why change the design of the tried, tested, and true milk carton? Molocow wanted to create a product package that depicted the difference between their brand and others. The answer was this alien abduction-themed milk bottle. Every part of this product works together to create the bottle design we are viewing here: The cap is a silver UFO; the milk inside the glass bottle forms a “beam,” which is abducting the cow graphic on the bottle.
The black cow graphic and the brand name undoubtedly stands out against the white milk in the clear bottle. The design is very clever, but it still manages to maintain a clean, sleek appearance. Who would have thought that we would be saying an alien abduction of a cow makes for a great milk container design?
By simply using the shape of the bottle and cap, Molocow has created a stunning design. It goes to show how small, simple changes and a creative mind can work wonders for packaging design. You don’t need to reinvent the wheel; you just need to look at it from a different angle.
Molocow is a playful package design in the Food & Beverage industry.