The Marriott app is designed to help users get the most out of their stay at a Marriott property. Benefits of the app include the best rates on bookings, mobile check-in features that allow users to skip the check-in counter, and the ability to chat directly with guest services.
Users need an account to access all of the benefits of the app. Once the user creates an account and logs in, they’re taken to a home screen with a prominent booking widget, encouraging them to book their next stay at a Marriott property. This widget is overlaid on top of a long-scrolling page of curate Marriott content, including promotional offers, nearby hotels, and information about key mobile app features. The design of these content features is highly stylized, almost magazine-like, and feels in keeping with the Marriott brand.
Navigation is handled through a button in the lower right corner of the screen that expands when held, opening options to book a stay, access reservations, or go to the user’s account page.
Searching and booking a room through the app is easy. Location results are auto-populated as the user types, and a calendar view for dates makes it simple to select travel times. Each hotel listing features tons of high quality photos, as well as average ratings and access to reviews, a map view, full property details, and information on the different types of rooms available. Users can favorite a hotel so it’s easy to return to it later.
The design of the Marriott app is refreshingly modern, especially for the hospitality industry, which has sometimes been slow to adapt to changing technologies. The app includes many features that are useful for guests at their hotel, giving it a genuine purpose and making it more likely users will return to it frequently.
Marriott International is a corporate app design in the Hospitality and Travel industries.