The L’Oreal Makeup Genius app is an augmented reality mobile application that allows users to try on different makeup looks and specific products to experiment with how those products will look on them.
The app gives users the option to scan their face and either apply pre-populated “looks” or create their own look by selecting specific products and adjusting colors and intensity to achieve the desired effect. From there, users can select the products they’ve used to add-to-cart and subsequently purchase. The app incorporates a before and after tool to allow users to compare and contrast their own look with the one created from the app.
Other than the augmented reality elements of the app, users can scan products to use with the app and create an account for more advanced access to new products and to save the looks they create using the app.
The app is designed in minimalist black and white tones, and light typography. Navigation is conducted via an icon menu of custom illustrations that run along the bottom of the screen. Large, bold, fashion-forward imagery is used to punctuate the app experience and convey a sense of luxury and high-end beauty.
The L’Oreal Makeup Genius app is a good example of deliberate and purposeful use of augmented reality to provide useful information to users, and offer them a fun, engaging experience at the same time. The connection back to product purchase gives the app a purpose that is greater than entertainment, while the app’s unique experience gives users a reason to engage regularly with the app.
L'Oreal Makeup Genius is an engaging app design in the fashion & beauty industry.