Lapka is a tiny, beautifully designed personal environment monitor that connects with users’ phone to measure, collect and analyze the hidden qualities of their surroundings. It is highly sensitive and responds to the invisible world of particles, ions, molecules and waves, so it can analyze the surroundings and smartly combine the results into guideline values for wearer’s comfort.
Lapka is a lifestyle brand, focusing on body network and personal environment. They built tools for self-care and mind harmony, and this core thought is reflected in their website design.
For “Environment” collection, they use the larger-than-life images of hands holding the products to create personal closeness. The product shots present modern simplicity from the collection very well; the whitespace allows the products' essence to really stand out.
Horizontal slides of each product compliment the long-scrolling page. The design is minimalist, focusing on pure products and soothing white space.
The “Body” collection makes the products appear like a wearable fashion accessory as opposed to a breathalyzer. The video was created in a way would provoke users’ curiosity and incentivize them to buy. “Less is more” is the best description for the product itself and the web page design goes with it.
Lapka is a minimal website design in the E-commerce & Retail industry.