The Jim Beam Logo And Its History
Jim Beam is a brand with a history. You can see this in its products, on its website and in the hearty taste of the bourbon itself.
Jim Beam is over 200 years old, first introduced in 1795. The founder of this prestigious brand was Jacob Beam — the son of a German immigrant who began crafting this whiskey in the late 18th century. The first barrel was solid at the end of the century and was called Old Jake Beam Sour Mash. At that time, the distillery was known as Old Tub and it quickly became a sensation in the newly-freed colonies.
And as the years continued, new names and new faces were introduced to the brand that helped it grow, expand and adapt.
The first new face was David Beam, son of Jacob, who set the stage for future growth within the company, widening its audience and reach.
In the mid 19th century, another member of the Beam family — David M. Beam — moved the distillery closer to rail lines, effectively turning the distillery into a nation-wide brand thanks to innovations in travel.
Colonel James S. Beam was another influential figure, bringing the brand back to life after prohibition. He rebuilt the distillery in less than 4 months, renaming the brand to Jim Beam and paving the way for the brand to become the number one selling bourbon in the world.
In the mid 20th century, T. Jeremiah Beam expanded the bourbon into global markets. Then Booker Noe II later capitalized on growing and fading trends, introducing the iconic Small Batch Bourbon Collection.
Today, Fred Noe is the man behind the powerful bourbon legacy, introducing the whiskey to new markets and creating a story around the brand that is instantly revered and admired.
This Kentucky bourbon is one of the most iconic in the industry. It’s a name that’s instantly recognizable with a look that screams prestige and heritage.
But one element that stood as a strong symbol of the brand for years — even to this day — is the iconic logo that sits like a badge of honor. And Jim Beam definitely deserves the praise.