Jetty is an insurance company designed to help people in cities reach their goals faster. Their mission is to help protect their customers against setbacks of all kinds, from fire and theft to wasted time and money.
Daring to differ from the old-school insurance people, Jetty brings innovative ideas into the insurance industry. The concept exactly reflects on their website design. To make buying insurance a breeze, they designed a very engaging and welcoming website.
The color palette is fresh, clean, and charming. The right font choices add the modernness into the professional look. Meanwhile, the nice hierarchy arrangement of the content enhances the readability. The banners of main landing pages look more like the beautiful interior photography shown on magazines. The imagery is not only compelling, but actually helps users visualize Jetty’s target area of the insurance business with artistic form.
The mixture of carefully-crafted images and illustrations throughout keeps the visual presentation rich and easy to comprehend. The well-planned wording sets a light-hearted tone, in contrast to the usual daunting impression of insurance. The sticky navigation and the calls to action simplify the user experience, making this site appear polished and beautiful. The considerate time and effort they put into “Blog” and “Insurance 101” sections is also remarkable, and has made those pages into great tools that help the business grow. Jetty really distinguishes themselves from the rivals through great brand strategy.
Jetty is an awesome website design in the Legal & Insurance and Professional Services industries.