The IHG Rewards Club app exists to help users book and manage their stays at IHG’s 5,000+ properties. Guests can manage every aspect of their stay, from booking and pre-arrival communication, to transportation and dining preferences. The app promises to give users access to the best rates, making a clear competitive play for users who would normally go through a booking site.
On launching the app, the home screen’s main focus is on getting the user to book a trip. A prominent call-to-action encourages the user to find a hotel. Users can either search using their current GPS location or type in a city, place, or airport. As the user types, location names are auto-populated, and a handy calendar widget makes selecting dates easy. Results are returned in a card-based, long-scrolling layout that allows users to get a quick overview of all the options. Each hotel card features a photo of the property, brand logo, average rating, and price per night. Users can filter the results based on a number of criteria, such as distance, brand, and amenities.
Users also have access to their upcoming stays, with key information like address, checkin and checkout times, and stay preference management, which allows them to update their preferences so everything is to their liking when they arrive.
The IHG Rewards Club app is a great resource for guests at IHG properties. The price guarantee makes booking through the app an enticing proposition, while the ability to manage stay preferences straight from the user’s mobile device has the benefit of making the hotel experience that much more seamless. The design of the IHG app is focused on providing the information users need, and the straightforward aesthetic reflects this. Bold colors punctuate the experience to keep it feeling lively and dynamic.
IHG Rewards Club is an engaging app design in the Hospitality and Travel industries.