Hopper’s Iconic Image Adds Credence To The Brand
Hopper is a travel app that helps users find efficient, affordable flight prices. The app aggregates a list of possible travel dates and destinations depending on your search, and it will tell you when the best time to buy is. The platform also allows you to book hotels right from the platform without forcing you to leave and take your search elsewhere.
For a brand that deals with travel, it’s interesting that the brand went with a name that doesn’t seem to have anything to do with the travel industry as a whole.
Hopper. What’s the first thing that comes to mind when you hear that word?
Probably bunnies. And that’s exactly where the ingenuity of the logo design comes in.
The Hopper logo takes on the image of a happy, bubbly bunny. It’s the outline of a bunny and its profile, hopping across the screen. It’s a fluid and organic image made up of soft lines, elegant angles and a basic outline that really grabs attention in its modernity, style and simplicity.
The bunny is caught mid-air, with its ears and tail bopping in the breeze. It’s hopping, giving credence to the brand name. But it also helps to tie the brand name into the industry this app lives in.
This bunny is mid-jump. It’s a snapshot of movement and a dynamic energy. It’s moving forward and moving beyond — outward and onward.
And that’s what this app helps its users do — move, across their country and across the globe. This logo design brings with it a movement and an energy that is full of life and enthusiasm. And that’s exactly what users of the app can expect from using it.
The Logo's Bright Coral Color Creates A Welcoming Aura
The shape of the Hopper logo is serene and stunning. It pops almost instantly, but there’s an additional element to this logo design that comes from the dynamic color palette — and it jumps from the screen.
The Hopper brand utilizes a signature, eye-catching color in the form of a bright pink, almost coral coloring.
This is a very sharp, friendly and inviting color. It’s just vivid enough to stand out but soft enough to foster a very natural, soothing and peaceful atmosphere. There’s a creativity that comes from these color hues, and it shows the brand as a beacon of inspiration and successful energy.
And that’s what the Hopper brand hopes to instill in its users.
There’s a vibrancy and a liveliness that comes from this coloring that further aligns the brand as one that’s not afraid to take risks, one that understands the millennial ambitions and hopes when it comes to travel and strives to provide them with that at every step of the way.
Color is a powerful tool in marketing and design. It captivates and engages. And it can also leave a lasting impression that’s felt long after users have left the medium.
And in this instance, this effervescent coloring really does leave users feeling excited, energetic and ready to book their next trip — knowing Hopper is doing everything in its power to ensure that they are getting the best deal possible.
The Hopper Logo Design Encourages Movement & Promotes The Brand’s Services
As we’ve said, the Hopper logo manifests a sense of motion and a dynamic persona that mimics the travel background that has built the app platform in its entirety. And in pure, cohesive and seamless fashion, the wordmark continues this trend and adds a regal sophistication that brings the design full circle.
The Hopper logo is equipped with both a symbol and a wordmark. We’ve already talked about the innovative and the striking elements of the symbol. And now we’re going to focus on the wordmark, which is a flowing, fluid and ecstatic design all its own.
It’s created in the same attention-grabbing coral coloring. And this wordmark is made up of a lowercase, serif font that emphasizes a curvy and cursive nature. Each letter connects to the next in a very free-flowing rhythm. And the way these letters flow into the next mimics that motion — like that of a hopping bunny or that of a moving airplane, gliding peacefully through the air.
This brings the whole design together and gives a robust strength to the brand as a whole by showing that the creatives behind its design understood that they needed a thread or a story to link all of these elements. And this logo does so splendidly.
How Does Hopper Work?
Hopper is a mobile platform that makes it easier for people to book flights at lower costs. Users can search for flights in advance and the app will provide them with flight prices and predictions as to whether prices are going to go up or down, letting users know whether they should book their flight now or wait.
Users can buy directly through the app as well, making for a simple, efficient and serene user experience that takes the stress out of booking flights for your next trip.
The service was launched in 2007 but was working in stealth mode for a few years while it acquired the necessary funding, working on a big data solution to help streamline the app’s technologies and provide users with the most adequate, up-to-date information as possible.
According to the brand:
Hopper is the award-winning mobile app that doesn't just let you book flights and accommodations from your phone: It also tells you when is the best time to buy. No spam. No ads. No popups. No time wasted. Just the confidence that you're booking smart and saving money. Since Hopper launched, our data-science team has collected a huge historical archive of trillions of flight prices, and with the launch of hotels in October 2017, has now added millions of hotel price quotes. We analyze that data to share with our users through insightful predictions that consistently perform with 95% accuracy. Booking with Hopper is quick, easy, and secure. These flights & hotels are real. These prices are real. There are no hidden fees. Plus, Hopper is an accredited travel agency, which means there are real humans behind Hopper who can help you with your booking.
Now, users can even book hotels through the app interface, showing the power of Hopper’s slow, but steady success and growth in the market. It is now an accredited travel agency, with millions of users in its database.
The Hopper app is a powerful platform, but it still comes with a playful personality that is infectious. And this comes from its visual identity in the form of a hopping bunny.
What Makes Hopper's Logo Design Stand Out?
Hopper is a stand-out app and vacation booking provider. It’s an entirely mobile-first platform that lets users book hotels and flights, while also offering price predictions to ensure that consumers are spending the least amount possible on these trips.
And its stunning logo design helps the brand shine in its industry, bringing a playfulness and a modern edge to the brand that aligns with its mobile approach, enticing a modern, millennial audience instantly.
The Hopper logo is a simple, creative and cool design made up of a symbol and a wordmark. The symbol takes on the shape of a fluid, hopping and organic bunny. It’s seen mid-jump, and the profile of this bunny is on full display. It’s playful and happy and enthusiastic. It instantly fills you with a joy and happiness — similar to the joy you'll feel once you finally embark on your getaway.
There is also a movement to this jumping bunny that emphasizes flight and travel in a way. This bunny is captured in midair. It’s caught right in the act of motion, and motion is exactly what this brand works with — air travel and hotel booking. The dynamic nature of this bunny calls back to the key services this brand offers its users.
And the flowing, curving and cursive wordmark also continues that spirit. The way each letter connects to the last shows a consistency and a cohesiveness that helps align the brand as an authority, but the way it looks like this word moves from left to right also instills a sense of urgency and travel.
These elements are powerful in this logo and matched with the bright coral coloring, this design is impossible to ignore.
The Hopper logo is a powerful tool for the brand, opening up its services to younger audiences who are all on their phone and who are all looking for cheap ways to travel. And the vivacious, effervescent nature of this logo demands attention that isn’t soon lost.
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