The Home Depot is one of the largest ecommerce sites on the web, and it has a powerful mobile app to complement its web presence.
The Home Depot app requires users to select a home store, which is then used to tailor the app experience to the user’s area and specific store. The user’s home store is displayed on the home screen, along with address, phone number, and hours. This feature represents a clear attempt at unifying the offline and online experiences of the brand.
The homescreen of the app is packed with features, including special promotions, featured deals and products, links to products trending in the user’s local store, and image search. From the app users can accomplish a whole host of goals, including creating a shopping list and buying via the app for pickup in store.
The app also has some high-tech features designed to take advantage of built-in smartphone features to provide an enhanced shopping experience and make the app a destination for DIY aficionados. An augmented reality feature allows users to approximate how certain products will look in their home. Barcode and image scanning allow users to search for products using their cameras.
The shopping experience is navigated by heavy use of imagery, which makes browsing a bit less onerous, especially on an app with such a wide variety of inventory. Pops of bright orange against a white background give the app a lively appearance and help reiterate the customer connection to the Home Depot brand.
Home Depot is a great app design in the e-commerce & retail industry.