Innovative Illustrations Give The Brand A Modern Edge And Highlight Its Key Service
Heroku is a brand dedicated to helping brands and individuals alike create the apps of their dreams. They help them bypass the lengthy process and hassle that other agencies might put them through to help them bring their idea to life with ease and satisfaction.
It’s an intuitive and innovative brand that comes with a host of products, marketplace options, resources and more to help teach brands about the power of app design and how they can help each idea come to fruition.
Heroku brings together all the necessary pieces of the puzzle to help alleviate the stress put onto brands throughout the app development process, and they simplify these complex concepts through the use of illustrations and icons on their website.
Overall, this web design is clean and futuristic, with plenty of white space and clear organization so that navigation is simple and apparent. But these icons and outlined illustrations add a playfulness and a knowledge on the part of the brand that makes it easier for businesses looking for app help to understand the process and understand Heroku’s expertise.
This is a brand that promotes transparency, and they use imagery to give visitors to their site a clear picture of who they are, what they do and why they do it.
The slideshow explains what Heroku is, using several illustrations accompanied by text. The illustrations are minimally designed, focusing more on the outlines and keeping the negative spaces blank.
The colors used for the illustrations are various shades of light blue and sharp lilac, which complement the white background while also providing an excellent contrast.
The illustrations not only add context and clarity but work to keep branding cohesive as a whole. And they certainly simplify complicated concepts in a way that makes visitors understand more effectively.
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Heroku’s Organized Platform Makes Navigation Easy For Users
This cloud platform company is rooted in organization, convenience and utility, and its website design reflects that in its clean layout and stunning presence.
The Heroku website opens to a neat homepage, with a slideshow front and center to give visitors access to the brand and its services right from the start. It’s a clean image that gives users immediate insights and adds context.
The text used is also neat and well-spaced, ensuring that it is easy-to-read and that attention isn't detracted from the content. The simple font combines with the minimal color palette to make for a very eye-catching and aesthetic design.
The website also presents information in an organized and tidy manner, in keeping with the brand identity. At the top of the page, there is a menu with links to explore Heroku’s several products and elements, pricing options, resources, and more. The bottom of the page also contains a horde of information about Heroku, simplifying it for potential clients and website users.
Overall, this cleanliness promotes the brand and its objective. Creating and building apps can be a challenge, with a lot of obstacles to overcome and a lot of hurdles to jump through. But Heroku eliminates those hurdles, giving users a clear easy-to-follow path to get them from idea to actual app.
The organization makes navigating across the site easy and simple. Developers understand the difficulties of creating an app, but they still want simplicity in a website design so they aren’t wasting their time scrolling through unnecessary information.
This organization also lends itself to a minimal and serene layout that is on-trend and popular nowadays. Minimalism in design is a growing element that encourages engagement and positive feelings about a brand, and this brand captures that beautifully.
If you want a peek at other buzzy web design elements, check out our list of the top 2018 website design trends!
The Heroku Website Uses Color With Purpose, Leading Users Along Their Branded Journey
The Heroku website is a peaceful and simple website design that soothes you into relaxation, while also igniting a bit of excitement the second you land on the page. And that’s because of its stunning color palette.
In fact, the website uses a white and purple theme very effectively. The dark purple contrasts brilliantly with the white background, enhancing the design and making it visually very appealing. The touches of blue add a nuanced feel to the website. All in all, every color plays off of the others.
All of these colors promote peace and tranquility. And they make it easy to interact and engage with the site, fostering a sense of happiness and ease that the brand is trying to promote through its services.
This laid-back color palette also encourages interaction by promoting the authenticity, authority and trustworthiness of the brand. It keeps people scrolling, lulling them along their journey. Color has a powerful effect on consumer behaviors, and the colors used here are subdued and relaxing, fostering an atmosphere of serenity and peace which is exactly what the brand wants developers to feel.
But the brightness and the addition of playful icons does promote an enthusiasm and an innovative edge that shows users an endless list of possibilities — opportunities that they can take advantage of if they jump on board.
Heroku’s Interactive Elements Increase User Engagement
On top of the playful and creative elements that go into the overall organization, illustrations and color choice, there’s a layer of interactivity that is immediately engaging, adding life and effervescence to this web design.
This website incorporates interactive features like a timeline showing how the app design process works. Users simply need to move the cursor from left to right to reveal the movement in the timeline, which thoroughly explains how Heroku works. There is also a video that shows Heroku in action, using the same minimal and visually appealing colors.
There is also a newsletter sign up option, social media platforms, and a support center, as well as options to sign up for a free trial. Great care has been taken to thoughtfully explain the Heroku platform in a fun, interactive, and engaging way. The content on the website is crisp and compelling, and the information is easily available. The website is easy to navigate, enhancing the user experience.
These interactive elements live throughout the site in subtle animations and rollover effects that add a futuristic and technological vibe that calls back to the brand and its innate intention of app design and development.
Interactive elements are a great way to get users involved. And if users feel compelled to play along, they’ll be more likely to remember the brand and think positively about it in the future.
DesignRush has a comprehensive list of the best app design and development agencies to create an effective mobile platform for your brand.
The History Of Heroku
Founded in San Francisco in 2007, Heroku is a cloud platform-as-a-service. It supports several programming languages and simplifies website deployment.
The cloud platform allows companies to build, deliver, monitor and scale apps, and is self-described as the fastest way to go from idea to URL, bypassing all those infrastructure headaches.
Here’s a snippet from their About page:
“There’s an app for that” – only a few years ago a catchy marketing campaign introduced the world to a new relationship with the mobile phone. Now, apps have become a way of life for most of us. Whether mobile or web, apps and their underlying APIs are how we manage our lives, make purchases, socialize, stay informed, and interact with customers. An app starts impacting the world when customers start interacting with it. Getting apps out in the wild, out onto the Internet quickly, and iterating, fast, is what can make or break companies. Heroku focuses relentlessly on apps and the developer experience around apps. Heroku lets companies of all sizes embrace the value of apps, not the distraction of hardware, nor the distraction of servers - virtual or otherwise.
Heroku is a cloud-based Platform-as-a-Service (PaaS). It’s a platform that gives developers a place to build their apps and scale them for a modern world. And it’s a brand that can connect these developers and their apps to a modern marketplace.
The best part about Heroku for developers is that it gives them a platform to let their creativity run free without filling them with a worry over storage space, server maintenance and infrastructure because the brand takes care of all of that.
It’s been in the business of app development for over 10 years now, and the business is still going strong — even more successful now that our world has become even more mobile-first with brands needing to have a mobile presence and businesspeople wanting to be exactly where their audience is — on their smartphones.
Heroku’s Intuitive Platform Emphasizes Modern, Edgy Effects To Promote The Brand’s Dedication To Innovative Technologies
Overall, the Heroku website is an interactive, user-focused, and organized digital space. The content is engaging and compelling, and the website has been thoughtfully designed. The color palette used adds a touch of elegance to the design, and the minimal shapes and illustrations add clarity and make the website unique.
This is a website that serves a direct purpose — to inform developers of how easy their service is to use throughout the app design creation process. This brand takes the guesswork and the obstacles out of the process, making for a peaceful and efficient operation.
There’s an intuitive and innovative element of this design that keeps branding consistent throughout and further reminds visitors of the brand’s authenticity, transparency and dedication to its audience.
This website promotes apps, and does so using elements that developers understand, but still simplifies things so that there is a peaceful relaxation to the entire design.
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