Simple animations, whimsical illustrations, and a triadic color scheme make for a bright and fun website. Fresh Kids is a website dedicated to healthy food products for children and the various ways that communities can incorporate a healthier lifestyle to inspire younger generations.
The childish illustrations on the home page take on a basic color scheme of red, blue, and yellow with white accents and a white background. As the home page loads, the initial illustration takes on the simple effect of building up from the bottom of the page. The combination of childish drawings and basic animations enhances the message for a younger demographic, keeping the website easy on the eyes.
From the home page, users are able to get a glimpse of what Fresh Kids is truly about before utilizing the header menu to navigate around the website. Maintaining the company’s child-esque design, the header menu uses a series of illustrated icons.
Taking up three-fourths of page, Fresh Kids embeds a map into their locations page, where users are able to find products made by the company. The interactive platform is activated through a left side panel, made up of a combination of blue, white, and red colors. Users are able to interact with the map, immersing themselves in how to make Fresh Kids work best for them based on their location.
Carrying on with the young theme, the contact page creates an enticing platform for users to reach out to the company. A blue background is textured to imitate the design of clouds in the sky, with the central focus on the colored spaceship in the center of the page. The illustration is made vibrant with the use of reds, oranges, and yellows—a set of colors that highly complement the blues on the page. Embedded into the left side of the page, users will find an easy-to-use plugin form. The stark white of the boxes in the form allow for them to stand out against the background.
Fresh Kids creates a fun and exciting atmosphere for users to dive into the youth-driven foundation. The combination of vibrant colors and kiddish animations draws users in and engages them in a creative platform that easily carries the company’s message.
Fresh Kids is a colorful website design in the E-commerce & Retail and Food & Beverage industries.