Australian skincare brand Frank Body instantly draws users into their webiste. Unlike the clean, corporate nature of many ecommerce pages, Frank Body website isn’t afraid to be playful.
A video central to the aesthetic plays as soon as the user lands on the home page. Featuring music, makeup, and sensual images, the campaign film immediately grabs the user. As the user scrolls away from the video, the dramatic music continues to play, creating an interesting contrast with the playfulness of the page. Pink and red colors add to the playful aesthetic of the home page. Taking this idea a step further, the cursor appears as a cherry, evocative of retro internet culture.
Scrolling through the rest of the home page, product photos and more campaign videos highlight the different products in the Frank Body product line. A slider about halfway down the page allows the user to click through reviews from high profile websites and magazines. Beneath each review, a cherry red button encourages the user to shop for that particular product.
Product pages are just as dynamic as the home page and feature the same playful, pink aesthetic. A slider to the right allows you to click through striking images of the product, while sharp copy to the left breaks down key selling points.
Towards the middle of the page, Frank Body features pictures by followers who have posted on social media about the product. Reposting is a great way to encourage fans to share their enthusiasm for the brand. Showing off regular people enjoying the products also lends credibility to the claims made. A quote at the bottom of the page serves as a link to a review of the product by a website or magazine, further adding to brand credibility.
With hundreds of products on the market, it can be hard for a skincare line to standout. By ditching the traditional aesthetic used by skincare brands and cultivating their own cheeky, playful image, it’s no wonder Frank Body has become an internet sensation.
Frank Body is a clean website design in the E-commerce & Retail and Fashion & Beauty industries.