Compass Box’s Double Single Blended Scotch Whisky is a blend of single malt and single grain. Design firm Stranger & Stranger designed the excellent packaging for the whiskey bottle, featuring beautiful typography along with whimsical illustrations. Gold foil details add a touch of luxury to the overall spirit, and the packaging is rooted in the brand identity.
The bottle of whiskey and the box it is packaged in feature very similar labels, in a very attractive blue shade. The design is in a bright gold color, exuding an aura of luxury and adding a fun element to the design. The gold color also complements the blue brilliantly, providing an excellent contrast. It ensures that attention doesn’t detract away from the packaging and that the detailing stands out.
The bottle label features the name of the brand at the top in a heavy gold logo, ensuring that prominence is given to the branding. Next, using the same gold, the name of the whiskey is printed in loopy, curvaceous lettering, giving off a whimsical feel to the bottle. The rest of the text on the packaging contains information about the product, indicating that is it a limited edition bottle and that it is a blended scotch.
The most attractive part of the design is the imagery created using the golden foil. It features a water body, a barrel of grain and a barrel of malt, and two dancing figures in the center. The image is a happy one, and is completely grounded in the brand identity of the whiskey bottle. The design is also very well spaced and balanced out, not looking cluttered despite using lots of shapes and fonts.
Overall, the packaging design for Compass Box’s Double Single Blended Scotch Whisky is cleverly and creatively developed to ensure that is informative, unique, and attractive.
Compass Box -- The Double Single is a beautiful package design in the Food & Beverage industry.