Common Lot’s Print Designs Place A Focus On Shared Experiences And Good Conversation
The Common Lot is an upscale, yet down-to-earth modern eatery in Millburn, New Jersey. It was founded by an Australian couple dedicated to good food and great experiences. And you can see this commitment mirrored in the restaurant’s interior, as well as it’s delicious, sophisticated yet hearty food.
These two are on the culinary adventure of their lives, learning from past experiences, pulling from international influences and creating an atmosphere of modernity, creativity, and class inside and out.
Here’s what the couple has to say about their restaurant:
Common Lot is a place for family and friends to gather and share great food and conversation. The surroundings are elegant but unpretentious; comfortable but handsome — an expression of our personalities and our commitment to the dining experience. We have created a relaxed, convivial environment with minimalist design, unexpected finishes, natural materials, texture and light.
The restaurant puts comfort first, creating a dynamic dining experience that gets everyone at the table involved in one way or another. They want to create experiences and memories that will last longer than the meal itself, and they do so with an effortlessness that is admirable.
And to match this sleek, subtle and sophisticated feel, the brand turned to design studio Perky Bros to bring their values full circle into an all-encompassing brand identity fit with print materials that played the part.
And from menus to to-go bags, the branding is immaculate. It’s modern, edgy and sophisticated while still holding a playful and laid back vibe that is enviable.