What Is Citymapper?
Citymapper is a public transit app that maps out cities across the world and gives users real-time updates on bus, train and subway schedules. Whether commuters are driving, walking, biking, Ubering or taking a train, the Citymapper app is here to tell them how long it will take, when to leave and when they’ll arrive across a variety of transit route options.
All of this data comes from open databanks and user-generated content to ensure that it's trustworthy, authentic and up-to-date. And it’s been growing in popularity for years. It started with only one city stronghold in London and is now available in over 35 cities across the globe.
Its biggest competitor is Google Maps, but even that isn’t slowing the brand down.
The transport app was founded in 2011, and seven years later it has become a leader in the industry, with the app beginning to make a profit in early 2017.
But outside of its financial history, Citymapper is a brand dedicated to safer, more efficient travel — and it prides itself on “making cities usable:”
Cities are complicated. We use the power of mobile and open transport data to help humans survive and master them. We’re also reinventing the bus for the smart city era. First we reinvented the transport app.The award winning transport app, built for the real world of commuters and their daily needs. Live in 39 cities. Now we're reinventing transport itself. Using mobility data from our app, we’re running our own responsive transport services and on-demand fleet management.
Citymapper has a dedicated following, and it continues to add innovative and exciting features to its app to help further transform public transit from city to city across the globe. If the app isn’t available in a given city, users can vote to have their city added — that’s how all of the cities on the app started out, and it’s obvious the brand wants to grow its reach.
Another addition to the roster is “Smart Ride” which operates in London. It’s a hybrid between a bus and a cab and helps commuters get to their destinations in a kind of ride-sharing way. This is a huge step for the brand and one they want to integrate into other cities going forward.
And thanks to its logo design, it’s visual identity is one that will help it with that forward motion.