The Choice Hotels app promises to give users access to the best rates at their properties when they book through the app. Users can also manage and redeem their Choice Hotels rewards points via the app, and keep tabs on their past and upcoming stays at Choice properties.
The Choice Hotels app home screen puts emphasis on booking a stay at one of their properties. This is the main function of the app, and reflects a major goal of most hotel chains in the modern era of booking sites. A prominent search bar at the top of the screen prompts users to find a hotel, while the main call-to-action encourages them to Book Now. The app also uses the user’s GPS location to populate a list of nearby hotels, displayed in a card-based layout that users can scroll through. There’s also a list of featured destinations for those looking to venture a bit further afield.
Once a user executes a search, a quirky animation plays in the seconds it takes to populate the results. This small touch gives the app a flair of personality and helps improve user enjoyment of the experience. Search results are populated in a long-scrolling list. Each listing features a large, high quality photo of the property, as well as distance from the user’s desired location, cost per night, and an average user rating. Users can favorite a listing to save it for easy future access.
Each property listing includes all the information the user needs in order to feel confident making a booking. There’s an expandable photo gallery, an icon menu representing property and room amenities, as well as a map view and overview of rooms available.
Overall, the Choice Hotels app provides a modern, user-friendly booking experience with a friendly, personable feel.
Choice Hotels is a corporate app design in the Hospitality and Travel industries.