• American Express Classic Logo Design

    American Express is the most popular credit card company in the world.

    Twenty-two percent of all credit card transactions in the United States of America are processed on the American Express Network.

    The 25th most valuable brand in the world is worth $18.3 billion. American Express helps consumers and businesses purchase what they need.

    The words are encapsulated inside a blue square that fades from light sky blue (top left) to a darker sky blue (bottom right), as if the sun is shining down through the clouds and onto an enlightened object.

    Luminescence.

    From a psychological standpoint, blue symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.

    And heaven is state of bliss.

    Buying things make us happy — and suddenly an American Express card is a piece of heaven in your wallet. This is what great logos do.

    They captivate the mind and inaugurate imagination, creating a card that helps customers achieve their dreams.

    The blue color is radiant and appealing and inspires a feeling of optimism and a promising future.

    A bold and centered all-caps company name is outlined with a thick white border to make the logo pop out of the blue square.

    It delivers a visual punch that will leave even the most distracted eyes momentarily stunned. 

    American Express OriginalLogo Design

    The Gladiator or Centurion was the original logo in 1958. It is now stamped onto the companys credit cards, traveler’s cheques, and charge cards.

    The soldier symbolizes trust, integrity, security, quality, and customer service.

    The pose taken by the soldier emits a classical antiquity, blind trust, and high standards.

    The color is grayscale and the fine lines stand the test of time.

    American Express hit this logo out of the park, with clean and crisp borders and lines, and a blue and white color combination that evokes optimism and a promising future. 

    And a centurion guard stamped on the card that safeguards customer transactions whilst providing a calming reassurance.

    The best logos inspire consumer confidence in the brand to make an investment and purchase their product. The American Express logo supercharges that confidence. Their logo is the reason why they are one of the most valuable brands in the world.

    American Express is a classic logo design in the banking & finance industry.